Internet Technology, Marketing and Security Essay

Internet Technology, Marketing and Security - Essay Example oducts, one such company is the Sony Corporations whose official playstation website recently underwent a major security breach affecting around 70 million subscribers worldwide. The website is well equipped with all the information of the products and the game contents. It consists of information about all the playstations launched so far and also the new game developments going on. The popularity of playstations worldwide is well highlighted on the website and the information clearly justifies why it is so popular around the world. The website clearly mentions the company’s contact address for correspondence which is quite appreciable as the customer’s come to know how genuine the information on the website will be by knowing the company’s profile. The customization of products on the website is also remarkable, including the latest launched products, upcoming games, most popular choices and also competitions inviting hard core gamers. The customer’s information required to join the PS network is basically the e-mail id for subscription of newsletters, new launches, Gaming updates etc, and other basic information about the customer. The marketing strategy of a company determines the hold of its product in the market over the competitors. Though Sony has a established market for its products, its strategies keep it alive and grab the edge over the competitors. Analysing the position of competitors is the foremost strategy for effective marketing of company’s product. The customer’s response and needs are relatively studied to set up the marketing strategies. The company ensures optimum quality levels to satisfy customers to gain their loyalty in the market. Proper and planned strategies ensure better sales and less difficulty in facing competition. The next strategy that almost all companies seek is knowing their customers better. Launching products according to people and places also ensures better sales and profit and less troubles in creating a