The Pony Express - 1088 Words

In 1860, a mail carrying service called Central Overland California and Pike s Peak Express Company, although notorious as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, such as, Indians, weather conditions, and uncomfortable and dangerous terrain. Even though this was a short-lived creation, soon to be replaced by the Pacific Telegraph Line which provided faster communication, it was a brave, worthy, and effective effort.†¦show more content†¦Whether anyone ever knew who originated the idea to bring this service to America is anyone s guess, and simply remains as a matter of personal opinion. However, it was William H. Russell, and U.S. Senator William Gwen who actually discussed and put The Pony Express into operation (The Founders n.d.). Three business partners named William B. Waddell, Alexander Majors, and William H. Russell are the founders of The Pony Express. Personable, sophisticated, and politically astute, Russell went to Washington, D.C., to represent Russell, Majors and Waddell in the complex world of national politics. Majors, who was at home on the prairie and knew how to handle horses, oxen, heavy wagons, and unruly crews, managed the operation on the open range. The low-key, practical Waddell oversaw purchasing, hiring, payroll, and bookkeeping from the home office, which moved from Leavenworth, Kansas (where the company had been headquartered since 1855), to St. Joseph, Missouri, the eastern starting point for the Pony Express (Di Certo n.d.). And though the start of this service would be a grand success, the Indians, amongst other things as well, became a great struggle. The Indians attacked because they felt, well, threatened. They felt that the United States had overstepped their bounds, literally. Americans were coming and chopping down trees, trespassing on what the Indians claimed to be their territory and homeland. Many buffalo were killed byShow MoreRelatedThe Pony Express1516 Words   |  7 Pages In 1860, a mail carrying service called Central Overland California and Pike s Peak Express Company, more notoriously known as The Pony Express, was established by three business partners. It was a relay race on horses from station to station, carrying mail bags as they went. Being a dangerous job, it required the bravest and most experienced young riders they could find. The founding of The Pony Express was a useful resource in delivering mail regardless of the struggles the riders faced, suchRead MoreThe Pony Express1469 Words   |  6 PagesThe Pony Express was an extremely important event in history for three profoundly reasons. All together, it helped the farther east states to keep in contact with the West with all the news of what was happening, important documents, and sometimes small packages and family letters that were being sent from different states. It helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the states in contact with allRead MoreNotes On The Pony Express1976 Words   |  8 Pages pg.1 The Pony Express The Pony Express was an extremely important event in history for three profoundly good reasons. All together, it helped the farther east states to keep in contact with the West, news of what was happening, important documents, sometimes small packages and family letters were being sent to different states, and it helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all theRead MoreThe Pony Express : The Sled Express1538 Words   |  7 Pages The Pony Express The Pony Express was an extremely important event in history for three profoundly reasons. All together, it helped the farther east states to keep in contact with the West with all the news of what was happening, important documents, and sometimes small packages and family letters that were being sent from different states. It helped for new and more improved ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the statesRead MoreThe Spirit Of The Pony Express947 Words   |  4 Pagesup to 21 days to get a letter to someone† (Pony Express). In the 1860’s a group of men invented a faster mail delivery service called the Pony Express. The Pony express transformed the ingenuity of America by the delivery of a faster mail service and the legend of the men crossing through dangerous territory. â€Å"The Pony Express was founded by William Russell, William Waddell, and Alexander Majors† (Bradley). The route that the men took on the Pony Express went from St. Joseph, Missouri to SacramentoRead MoreThe Pony Express : The Great Threat Of The Civil War1140 Words   |  5 PagesThe Pony Express The Pony Express was an important event in history for three extremely good reasons. For one it helped the farther states to keep in contact with the West, news of what was happening and or important documents were being sent to different states to keep them update, and it helped for new and better ideas of how could the spreading of news could be spread faster and safer. The good reason of keeping all the states in contact with all the others is because families moved or someRead MoreBlack Storm Comin’ by Diane Lee Wilson943 Words   |  4 PagesCalifornia when his father abandons them. In order for him to be able to provide for them, he must join the Pony Express, which delivers mail through rough and dangerous trails through the Sierra Nevada Mountains. There are several symbols in this book that symbolize freedom. One example is the flying hawk in the sky. Another exemplar is the drawer that contains the clothing and memories of the Pony Express rider that is missing. The golden coins also personify the freedom they covet they had. The flyingRead MoreBuffalo Bill Essay1488 Words   |  6 Pagesfigures of the Old West became the best known spokesman for the New West. He was born William Frederick Cody in Iowa in 1846. At 22, in Kansas, he was rechristened Buffalo Bill. He had been a trapper, a bullwhacker, a Colorado Fifty-Niner, Pony Express rider (1860), wagonmaster, stagecoach driver, Civil War soldier, and even hotel manager. He earned his nickname for his skill while supplying Kansas Pacific Railroad workers with buffalo meat. He was about to embark on a career as one of the mostRead MoreTechnology Advances in Antebellum America1976 Words   |  8 Pagesthese advances helped the United States grow and prosper. Communication was now possible from the most populated to the least populated areas of the country. Telegraph wires stretched from north to south and east to west. The introduction of the Pony Express allowed the physical movement of mail from the east to as far west as California and as far No rth as Wyoming. Transportation was at its heyday, via water, rail or land, people moved across the country faster than any other time in history. ThisRead More The OSI Model and The Pony Express Essay example2857 Words   |  12 PagesThe OSI Model and The Pony Express The Open Systems Interconnection (OSI) reference model is essential to the world of computer networking. The model was created in 1977 by the International Standards Committee, in response to a difficulty that was facing computer networkers at the time (Shelly, Cashman, and Serwatka 142). In order to understand the difficulty, one must first realize that computer networks consist of computer hardware, the software that is to be used in conjunction with this

William Shakespeare s Romeo And Juliet - 1616 Words

It is said that love conquers all, for it is known to pass obstacles, restore hope, bring individuals together, and inspire lost and weakened souls. However, love can also cause some of life s most controversial battles. These battles could stem from lack of patience, disagreement of moral values, and in some cases, an absence of attraction overall. In Romeo and Juliet by William Shakespeare, the issues that drive Romeo Montague and Juliet Capulet s to each of their dreadful misfortunes are inevitable. When it comes to many of Shakespeare s plays, Aristotle s theory is used to describe them as tragedies. Romeo and Juliet is known by many as a tragedy, meaning that the main protagonist(s), in this case, Romeo and Juliet, have a fatal flaw that leads them to their greatest downfalls. Romeo and Juliet have similar traits of vulnerability and impulse that steer them to risky decisions, but that doesn t connect entirely to the external conflicts that affect their well being. The feud betw een Romeo s and Juliet s families, the Montagues and the Capulets, cause many of the major events that harm the characters as well. Since the two lovers come from Verona s greatest rivals, wouldn t their forbidden love result in despair either way while fate runs its course? Romeo and Juliet s misfortune is controlled by fate, for the situation between the Montagues and the Capulets is out of their control and causes conflict despite the extent of the lover s actions. The mostShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. He gives us a perspective of the norms and customs of Italy during the Setting of William Shakespeare s most famous story. Romeo and Juliet, by William Shakespeare, givesRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare occupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows t he so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet1279 Words   |  6 Pagesour lives. The great, classic writers teach timeless, valuable life skills. Shakespeare was the greatest writer of all time. His writings mainly consisted of dramas and sonnets. Romeo and Juliet, as well as, A MIdsummer Night’s Dream were written about the same time period. He was able to inter relate everything that wrote. For example, the tale of Pyramus and Thisbe could possibly be an advertisement for Romeo and Juliet. The basic structure of the two dramas is the same; t wo forbidden lovers meetRead MoreWilliam Shakespeare s Romeo And Juliet1275 Words   |  6 Pagesauspicious and undulous Elizabethan Age made England the temperament of all sexual intercourse, educate, and most importantly, theatre. Romeo and Juliet, the masterwork buskin by William Shakespeare, employ spot in this period conclusion and relief the statement of two immature lovers whose sick-destined deaths finally conclusion an old class dispute. The two, Romeo and Juliet, arrive from quarreling families who adamantly condemn of their concord. Thus, after intelligent each other for only a few days,

Essay about Controlled Assessment of Love Relationships

Controlled Assessment We see many themes presented in the literatures I will be writing about in this essay. However, the themes we see in Romeo and Juliet, The Sun Rising and To His Coy Mistress are mainly similar. The main themes in these three pieces of literature that are similar are the way women are treated by men, marriage and love. These three pieces of literature all explore love or falling in love. However, in all three of these literatures, there is something that obstructs either the couples love to work out, or to expand. Overall, we see that women are treated by men as prized possessions, but this can change according to what kind of relationship the man has with the woman. In Romeo and Juliet, Shakespeare†¦show more content†¦This also shows that not all men treat women as possessions, although most do. The Nurse treats Juliet in a very similar way to the Friar, but with a few notable differences. The Nurse believes that marriage is only for a sexual relationship, which means that she does not fully understand Juliets love for Romeo. This explains why she thinks that Romeo is a dishclout to him. The word dishclout suggests that its only Romeos physical appearance that may be like this compared to Paris, but not how he is emotionally. This shows that the Nurse does treat Juliet as a human, although she does not understand Juliet fully. Lady Capulet, however, does not treat Juliet as a human individual. Although she is Juliets mother, she treats Juliet more as a possession which can be given away. She persuades Juliet to marry Paris and tells her that she herself was your mother much upon these years that you are now a maid. Lady Capulet, as seen in this quote, believes that marriage is a duty that a woman must perform. This therefore shows that Lady Capulet treats her daughter as a possession. In The Sun Rising and To His Coy Mistress we see a different way that women are treated my men. These poems have many similarities and differences between them. The Sun Rising is about a man who wants to be able to be with the woman all the time. However, since the sun rises everyday, it forces themShow MoreRelatedMy Personal Philosophy Of Leadership1386 Words   |  6 Pagesstrengths and weaknesses as a leader by sharing my online leadership assessment results, review what my philosophy of leadership is, and discuss the characteristics that I believe make a great leader. I am also going to show how I will execute my plan to become the best leader I can be. At the beginning of my Masters I took a class called Leadership Theories and Practices. 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Strategic Management Theory and Practice Model with Examples

Question: Discuss about the Strategic Management Theory and Practice Model. Answer: Introduction: This essay provides the reader with the understanding of strategic management concepts and models. It encompasses the three theoretical modal of strategic management which are TOWS analysis, Ansoffs matrix, and Porters five forces model. Apart from this, the essay discusses these theoretical concepts in the context of Woolworths, which is one of the largest supermarket chains in Australia. Along with this, it shows the implications of these analytical concepts on the organizations strategies and operation. Introduction to Woolworths: Woolworths is one of the largest supermarket chains of Australia, which was established in year 1924. This deals in the field of retail, food and grocery. It is operating 961 stores across the Australia and it has the 111,000 in its stores across the country, support centers, and distribution centers. Woolworths is second largest company of Australia based on revenue (i.e. AU$ 61.1 billion). Strategic Management Concept The TOWS Analysis of Woolworths: The TOWS analysis is the analysis of the threats, opportunity, weakness, and strengths of the company, which are described below: Threats: The Woolworths faces the threat of external environments risks, which comes from the political factors, economic factors, and technological factors. The changes in the political environments such as changes in government policies, rules, and regulations produce the political risk for the company. Economic factors include the exchange rate, inflation, recession and economic growth. Technological factors arise from the changes in the technology that increase the productivity and decrease the cost of products. Apart from this, the cost of raw material is rising that affects the price of products and reduces the profit margin of the Woolworths. In the field of the retail market, the competition is increasing highly by the other competitors brands (Wilson, 2010). They provide goods and services at low prices with the discount, therefore, it can threat for the Woolworths. Moreover, the intervention of the government is also a major factor that affects the growth of Woolworths in the Australian market. The prices of the oil are increasing but at the same time, demand for oil is increasing that is difficult for Woolworths to maintain its prices at low in comparison of competitors brands. Opportunities: The main opportunity for Woolworths is company can expand its market in untapped countries that can increase the sales and profitability of the company. Along with this, the retail industries in the world are doing growth in the field of retail market by effective supply chain management and facility of computerization in business. It creates the opportunity for Woolworths that company can grow. Apart from this, the level of customer income is continuously increasing in Australia that provides an opportunity to Woolworths, which is the cause of better employment (Fernie et al, 2015). So, customers want to develop the standard of living that creates the demand of Woolworths products. The promotional strategy of the company has the potential to influences the customers to purchase the products and services. Therefore, Woolworths can tap new customers based on its effective promotional and marketing strategies. Weakness: The weakness of Woolworths is that it adopted the new technologies but the company is not able to handle and utilize it in proper manner. Apart from this, the decision-making of the Woolworths management is very slow, which is the critical issue for the company. The company faces price competition from its competitors because Woolworths entered late in the market of online, which affect the overall market experience of the company (Palekar et al, 2015). Furthermore, the external market environment factors have the great impact on the growth strategy of Woolworths that affect its ability of controlling over the retail market. Moreover, the policy of Australian government restricts the Woolworths that it cannot increase the prices of products, which creates a major weakness for the company. Strengths: The Woolworths is the market leader of the retail industry in Australia, which is the main strength of Woolworths. Apart from this, the strong leadership quality increases the ability of the company in the market expansion. Due to this, Woolworths has the good brand image in the market, and strong resources to compete. Furthermore, Woolworths provides good quality products at a low cost that influences the customers and it has the strong position in house ware, toys, and seasonal products (David, 2016). Moreover, the lady Bird and Chad alley are the famous brands of Woolworths stores, which affect the customers decision making. Ansoffs matrix concept of strategic management: Ansoff matrix is a model that describes the different business growth strategies. This model includes the four different types business strategies such as market penetration strategy, product development strategy, market development strategy, and diversification strategy. Market penetration strategy: This strategy focuses on the existing product in the existing market that increases the market share of the organization. Therefore, the company sells its products or services to existing or new customers in existing market. Along with this, the Woolworths also focus on the manufacturing costs, branding, and operating expenses. This strategy is suitable for potential growth of Woolworths in Australia and overseas market (Cheng et al, 2014). In Australia, Woolworths has the effective leadership position but the company needs to focus on its brand image and after sales services. Woolworths also try to reduce the cost of daily shopping goods such as food and laundries, which increases the sales and profit of the company. Therefore, Woolworth uses just in time inventory policy. This policy reduces the cost of storage but it has needs of effective supply chain systems support. Product development strategy: New product development strategy focuses on the developing new products for existing market. In this regard, this strategy has the needs to continuous focuses on the research and development for identifying the needs and wants of customers (Arli et al, 2013). This strategy is suitable for Woolworths when company provides the new products and services in existing market. Market development strategy: Market development strategy helps the company in identifying new market for the existing products. This strategy also has the needs of the research and development for identifying the new market and customers. Woolworths is planning about expanding its retail business in untapped market because company has the higher reputation. Therefore, company expands its business in china because the products and services of Woolworths attract the Chinese customers in comparison of Wal-Mart and Carrefour (Solomon et al, 2013). When Woolworths expands its business in the new market segment, this new market development strategy is more risky in comparison of market penetration strategy. Diversification strategy: This strategy involves the entry of new product into new market at the same time but this strategy is highly risky from new product development in new market. This strategy of business expansion has the needs of experience about new market and products. Along with this, Diversification strategy is more risky for Woolworths in comparison of product development because company has no experience of new market and products (Hubbard et al, 2014). Therefore, development of new strategy and experience is necessary for the Woolworths, which helps in marketing and operational activities. Porters five force model Porters five force model is a model which helps in analyzing competition level within industry and it also helps in strategy development of the business. The elements of the Porters five force model are: Threats of new entry: Threats of new entry to Woolworth is very low. There are many of the International players which are interested in investing Australian market but many of the large players made it difficult to the International players. Many of the international firms are interested in the grocery industry of Australia. But it is so difficult for them to entry because they have to face competition with Woolworth and Coles by landlords (Bohari et al, 2013). They are the big giants in grocery market in Australia. The new investors also keep a specialized person (expertise) to manage the things for them and this will cost them high. The infrastructure and Facilities also cost high to the new entry. Due to these aspects, new entrance is low to Woolworth. Bargaining power of supplier: Bargaining power of supplier is relatively low in Woolworth. The Australian manufacturers have very limited options available in the market premises because Woolworth and Coles captures the 85% of the market (Fung, 2013). So, these producers have to sell their products to these market giants. But after the entrance of Costco and the spread of Aldi, the powers of the supplier have increased. Along with this, the one of the reasons of increase in the power of supplier is because of implementation of new act to agriculture protection. Bargaining power of buyer: Bargaining power of buyer is relatively moderate to Woolworths. The purchase by the buyer impacts on the revenue of the seller. The consumer purchase depends upon the low rate of the products (Ortega et al, 2014). For this, consumers do the comparison between the different retailers in the market. Along with this, the bargaining power of the buyer in some conditions is high. This is due to the customers affordability of price of the product. The customers use its bargaining power and mold the pricing of product according to their affordability. If the seller provides loyalty cards to the customers, these cards will leads to decrease the bargaining power of the customers. Rivalry among Existing Firms: The threats of rivalry are high to Woolworths. In Australia, the Woolworth mostly competes with Coles, wesfarmers, and Aldi. They compete with each others for capturing the larger space in the market. In the grocery industry, price war is very common aspects which increase rivalry among the existing firms in the market (Eskandari et al, 2015). Range of the products and online services increase the rivalry among the competitors. Threats of substitutes: Threats of substitutes is comparatively low to Woolworths. The daily usage products are sold by Woolworth, which meet the basic needs of individuals. Customers do not have choice to purchase for meeting their needs at low rate (Safari et al, 2016). This will decrease the threats of substitute for the company. Decreased threats of substitute provide the company to grab the market opportunity. Woolworth keeps prices of its products high due to lack of competition in the market and at the stores of Woolworth there are wide range of products are available. These two factors attract more and more customers to the Woolworth store. Implication of Strategic Concepts in Managerial Practices of the Woolworths: Implication of TOWS model in managerial practices of Woolworths: TOWS model helps the Woolworths in identifying the internal strengths and weakness. The level of competition is going high. This helps the company in determining the strategies and tactics to use the strengths in proper and effective way as well as reduce the weaknesses. Through this, company can increase its competitiveness in the market, which in turn imparts a strong image to company in the market. Along with this, the next strategic implication of TOWS model is opportunity through the uses of this strategic implication Woolworths can focuses on the identified opportunities (Kizil et al, 2013). Therefore, it helps the company in designing its strategies based on identified opportunities that are available in the market and compatible with its resources and strengths. Along with this, the model increase the effectiveness of decision making of the management as it provide the required and quality information in decision making. Besides this, this model provide the information about the possible threat for the company in future which can help the company to be proactive to risks to be occur in the future. This information can be used in developing the strategies and actions to preclude these threats (Shaemi et al, 2014). Therefore, it can be said that this model provide the information of internal as well external environment of the company which helps the company in developing its competitive skills and effectiveness. Implication of Ansoffs matrix on managerial practices of Woolworths: Ansoffs matrix has the greater impact on the managerial practices of Woolworths. In this regard, if Woolworths adopt the market penetration strategy then company should increase the market share for the current products. Market penetration strategy influences the market growth and overall performance of company. Along with this, Woolworths focuses on reducing the cost of daily shopping goods such as food and laundries (Beech and MacIntosh, 2012). On the other hand, if Woolworths selects the market development strategy then company should focus on the new distribution channels and implementing new strategies that helps company in attracting new customers at new market place. Product development strategy has the greater impact on the managerial practices of Woolworths. This strategy has the needs of new product development and modification in the products for existing market. On the other hand, if Woolworths adopts the market development strategy then company can face high risk because company is entering into new market (Fernie et al, 2015). Therefore, company has the requirement of experience about the new market and customers needs and wants. Implication of Porters five forces analysis on managerial practices of Woolworths: Porters five forces model shows the effects of rivalries, customers, suppliers, substitutes, and new entrants on the strategies and actions of Woolworth. Porters five force models evaluate the whole structure of the industry. Porters five force model helps in developing and management of the strategy of the company as this model states the strengths and weakness of the organization. This model also helps in developing best strategies systematically for the organization. These strategies are very important in achieving organizational goals effectively. Organization focuses on maintaining strong relationship with its buyers and suppliers. This is done to maintain the power of buyers and suppliers at a moderate rate. Threats of substitute in Woolworth is diminishing, this is due to the less availability of alternative sellers to the customers. To compete with the competitors Woolworth needs to be innovative enough to compete efficiently. Recommendations: The Woolworths should expand its business outside from the Australia, which can maximize the profit, market share, and brand image of company. In this essay, three strategic management models is used, which is TOWS model, Ansoffs model, and porters five forces model that helps in managing the managerial practices of Woolworths. The TWOS model describes the weakness, opportunity, threats and strengths of Woolworths. So, company should focus on use of new technologies, decision making, strategies and actions to remove its weaknesses. This types of weaknesses can be reduced by the company through proper use of technology and by improving the decision making power of management. Woolworths can expand its business from the outside of Australia, through this company can increases its market share, profitability and brand image in the mind of customers. This can be done by the use of effective marketing tools and sales promotions. Apart from this, to overcome the threats of Woolworths such as external business risk and cost of Raw Material, Company should focus on the innovation and cost reduction. Along with this, company can grab the opportunities through the product development and innovations. Company should use low cost pricing but competitive and product will be designed according to customers needs and wants. The Ansoffs model discusses about the companys product development, market development, market penetration, and diversification strategy. In this regard, for the increasing the market share and customer satisfaction, they should focus on the reducing the cost of products manufacturing, operating expenses and advertising of company. The company can use market development strategy to achieve its goals and to reach at the every corner of the world. It has the potential, as it is capable to deliver the products to customer at low cost. In Porters five force model; it is discussed that the threat of new entry to Woolworth is relatively very low. But to maintain this at a moderate rate Woolworth needs to be innovative enough to compete effectively with its competitors. In this aspect Woolworth needs to use out of the box thinking to improve its existing products features and it also needs to use innovative techniques in the production of new products. Along with this, to lower the bargaining power of buyer Woolworth needs to use different pricing strategies, attractive plans on loyalty cards, and special discount coupons to the customers. These techniques will attract more customers towards Woolworth and it leads to increase in the sales of the company. To reduce the threats of the substitutes, company should use quality ingredients and low cost pricing strategy. There are some of the massive firms which can give tight competition to Woolworth in the future. To safeguard themselves from these competitors company should use different marketing strategies such as: provide product at less price, quality product, and focus on customer satisfaction. Along with this, Woolworth needs to decrease the intensity of rivalry among its competitors. The competitors of Woolworth are Coles, wesfarmers, and Aldi and to decrease this rivalry company needs to use different marketing techniques. Conclusion From the above essay, it can be summarized that the three models used above helps the company in analyzing its actual position and developing the effective strategies. TOWS model shows the threats, opportunities, weakness, and strengths of Woolworth. Five-force model states the competitive position of the Woolworths in the Australia. 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