Hsbc Case Essay Example for Free

Hsbc Case Essay HSBC is known as the â€Å"World’s local bank†. Originally called the HongKong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. HSBC is now the second largest bank in the world, serving 100 million customers through 9,500 branches in 79 countries. The company is organized by business line (personal financial services; customer finance; commercial banking; corporate investment banking and markets; private banking), as well as by goegraphic segment (Asia-Pacific, U. K. /Eurozone, North America/NAFTA, South America, Middle East). Despite operating in 79 different countries, the bank works hard to maintain a local feel and local knowledge in each area. HSBC’s fundamental operating strategy is to remain close to its customers. As HSBC chairman Sir John Bond said in November 2003, â€Å"Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform†. For example, consider HSBC’s local marketing efforts in New York City. To prove to jaded New Yorkers that the London-based financial behemoth was â€Å"the world’s local bank. HSBC held a â€Å"New York City’s Most knowledgeable Cabbie† contest. The winning cabbie gets paid to drive full-time for HSBC for the year, and HSBC customers win, too. Any customer showing an HSBC bankcard, checkbook, or bank statement can get a free ride in the HSBC-branded Bankcab. The campaign demonstrates HSBC’s local knowledge. â€Å"In order to ma ke New Yorkers believe you’re local, you have to act local,† said Renegade Marketing Group’s CEO Drew Neisser. Across the world in Hong Kong, HSBC undertook a different campaign. In the region hit hard by the Severe Acute Respiratory Syndrome (SARS) outbreak, HSBC launched a program to revitalize the local economy. HSBC â€Å"plowed back interest payments† to customers who worked in industries most affected by SARS (cinemas, hotels, restaurants, and travel agencies). The program eased its customers financial burden. The bank also promoted Hong Kong’s commercial sector by offering discounts and rebates for customers who use an HSBC credit card when shopping and dining out, to help businesses affected by the downturn. More than 1,500 local merchants participated in the promotion. In addition to local marketing, HSBC does niche marketing. For example, it found a little-known product area that was growing at 125 percent a year : pet insurance. In December 2003 it announced that it will distribute nationwide per insurance through its HSBC Insurance agency, making the insurance available to its depositors. HSBC also segments demographically. In the United states, the Bank will target the immigrant population, particularly Hispanics, now that it has acquired Bital in Mexico, where many migrants to the United States deposit money. Overall, the bank has been consciously pulling together its worldwide business under a single global brand with the â€Å"World’s local bank† slogan. The aim is to link its international size with close relationships in each of the countries in which it operates. The company spends $600 million annually on global marketing and will likely consolidate and use fewer ad agencies. HSBC will decide who gets the account by giving each agency a â€Å"brand-strategy exercise. † Agencies will be vying for the account by improving on HSBC’s number 37 global brand ranking

1984 Big Brother Is Watching You Essay -- essays research papers

Someone has always been there to tell you what to do in life. As a young child, you were told to behave properly and not to eat too many sweets. As you grew older and older, it seemed as if the responsibilities became greater and greater in number. Even as an adult, there was always an officious boss telling you what to do. There was always some higher force that bound your actions. Authority was the major theme in the novel 1984, by George Orwell. Authority was also a profound factor in Stanley Milgram’s experiment conducted in 1974. It seems that authority has been around longer than any of us can remember, and it is authority that dictates the way we act.   Ã‚  Ã‚  Ã‚  Ã‚  Authority is based on instinct. When we receive an order, we intuitively react and follow the command. At first, we do not think, nor contemplate the effects that come as a result of our actions. In 1984, we get a sense of a greater authority in Big Brother. Although we never come to know if Big Brother actually exists, the power and authority that this idol holds over the people is unimaginable. The people of Oceania are divided into two classes, the members of the Party and the proletariat. The Party members are like machines that do the jobs of the government. In this world, never has anyone thought any different of his or her place in society. Due to this authority that attempts to control the human train of thought, paranoia among the people became common. Nobody would talk to each other. Bonds between one another were broken, and it was never thought to be any different than before. To hold on to what makes you human - emotions and the ability to speak freely - was considered a crime against Big Brother. Of course, with authority comes punishment. To break from traditional views essentially asks for some form of retribution. For Winston, this resulted in undergoing a painful stay at the Ministry of Love. In the experiment conducted by Stanley Milgram, the power of authority over one’s personal conscience was laid bare. Subjects were asked to apply shocks to another person at increasing levels if questions were answered incorrectly. Although equipment was specious, 63% of the subjects followed through with the experiment and delivered the shocks at the highest intensity. “I was just following orders,'; was the excuse of many of the s... ...experiment, felt that the experiment made such a deep impression on him that he became convinced that “social sciences and psychology, are much more important in today’s world.'; One can only imagine the inner conflicts that were running through his head. After the experiment, he described the mood, “I did want to stop at that time. I turned around and looked at [the experimenter]. I guess it’s a matter of…authority.';   Ã‚  Ã‚  Ã‚  Ã‚  It was clearly evident in the storyline of 1984, and was an outlining theme of Milgram’s experiment. Authority has always been with us; its laws are instilled within us. Most times, we know what is right and what is wrong. It is wrong to steal, and authority punishes us for doing so. It is wrong to disobey the government, and authority again punishes us for doing so. These truths are imposed upon us. Authority not only dictates the way we act, but it also changes our outlook on life. Ordering someone to apply shocks to another person is one thing. Making someone change the way they have viewed the world their whole life is something that authority has the power to make you do.

Aggregate Demand and Supply Models Essay

As it stands currently the existing effect of the economic factors on aggregate demand and supply are: unemployment, consumer income, and interest rates. In this paper we identify the existing effect of the economic factors on aggregate demand and supply. The American people have little to no income when unemployed, this in turn causes a decrease in demand for the economy. This type of event causes the aggregate demand to curve to the left. One of the main reasons unemployment remains high to this day is the lack of demand. A shortfall in aggregate demand is precisely the type of issue that can be addressed by monetary policy, however, to do so we need continuous monetary stimulus to progress toward maximum employment stability. The crash of the housing market has set tremendous limitation on consumer and their spending. Sternness on behalf of the government to a certain extent has decreased aggregate demand during this recovery period. These actions have directly impacted growth. Wh at this means to us is that lower government spending and higher taxes call for disposable income for consumers, work for government contractors diminishing, and a decrease in government payroll. Another factor that has had great effect and impact are the levels of uncertainty. The events leading to this state have yet to be resolved which in turn have caused a lack of willingness and confidence within consumers. In the beginning the levels of uncertainty reflected the force of influence the recession had on us as consumers. This is something that had not been experienced in several years which made it difficult for us to handle or even find a way to get by in a more successful demeanor. After extensive research and analysis it is safe to say the supply-side considerations explain some of the rise in unemployment, which once again confirm the lack of demand as well as the fact that the economy is suffering first and foremost of a weak demand rather than a shortage of supply. References Williams, J. C. (2013, February 25). The Economy and Fed Policy: Follow the Demand. Federal Reserve Bank of San Francisco. Retrieved from http://www.frbsf.org/economic-research/publications/economic-letter/2013/february/economy-fed-policy-follow-demand/ Thoma, M. (2012, March 28). Demand, not supply, is restraining the economy. CBS News. Retrieved from http://www.cbsnews.com/8301-505123_162-57405230/demand-not-supply-is-restraining-the-economy/

The Xinjiang Qanat System of the Turpan Oasis

The Xinjiang Qanat System is a remarkable feat of irrigation engineering skill, and it is considered one of the three great wonders of China, after the Han Dynasty (206 BCE–220 CE) Great Wall and the Sui Dynasty (581–618 CE) Beijing-Hangzhou Grand Canal. The qanat (also known as a karez) system is a rich water source for the Turpan Oasis, tapping groundwater stored in the deep subsurface gravel layers of the Gobi belt. What makes this all the more interesting is the fact that scholars are still not agreed upon when the qanat system was built... and that begs the question of who built it. Climate of the Turpan The Turfan (or Turpan) basin, located to the east of the more famous Tarim Basin, is one of the driest areas in China, with a total precipitation of 15-25 millimeters (under one inch) per year, and an elevation about 160 meters (524 feet) below sea level. The average temperature of the basin is 32.7 degrees Celsius (90.8 degrees Fahrenheit) in July, but the winters are rather chilly, and in January the average temperatures are about 9.5 degrees C (49.6 degrees F), and can fall as low as -28 degrees C (18 degrees F). The Turfan Basis, while a desert, is much more hospitable than its southern neighbor, the harsh Taklamakan Desert. Wedged between the Taklamakan and the Tianshan Mountains, the Turfan was a much preferred, not to say feasible, route for travelers on the Silk Road: its oasis was a critical stopover. Irrigating the Turfan Theres no doubt that the oasis had a natural beginning. A total of 4,000 sq km (1,500 sq mi) of the Turfan Basin lies below sea level; the Turpan Oasis lies in the lowest part, at an elevation of 154 m (505 ft) below average sea level. The oasis is nestled at the foot of the Tianshan (Flaming or Heavenly) mountains, and from autumn to spring, water from snowmelt off the Tienshan rushes into Turpan, revitalizing the oasis naturally. But at some time in its past—scholars argue that occurred anywhere from 200 to 2,000 years ago—the residents of Turpan built a massive qanat system that reached into the water table and tapped the aquifer, in some cases up to 200 m (650 ft) below the surface. That system included over 5,000 km (3,100 mi) of underground tunnels and thousands of wells. Whether it was built as a result of an environmental disaster or merely insurance against one, the Xinjiang qanat system is evidence that the Turpan was a highly prized stop on the Silk Road. Qanats in the Deserts A qanat is a system of underground tunnels and wells that tap deeply buried aquifers in arid and semi-arid places. In brief, a well is dug into the aquifer, a horizontal tunnel is excavated from the well to a surface collection place and ventilation shafts are placed at intervals along the tunnel to provide maintenance access. Invented by the Persians in the 7th century BCE, qanat technology was spread by imperialism: outside of Persia by the 6th century BCE Achaemenid king Darius the Great; into Syria and Jordan by the Romans in the first and second century CE; into North Africa and Spain by the Islamic civilization in the 12th and 13th centuries CE; and finally into North and South America during the 16th century Spanish conquest. The only place in China where qanats exist at all is in Xinjiang Uyghur Autonomous Region, in the Turfan basin on the far western edge of Chinas realm. Deserts make up 43 percent of Xinjiang province, oases only about 4.3 percent and the rest is mountains. In the 2nd century BCE, the international trade network called the Silk Road was dependent on a line of strategically situated oases wedged between the Tianshan Mountains and the Taklamakan Desert in the Tarim and Turfan basins. Turpan was an important oasis in the eastern-most segment of the Silk Road, and, even today, more than 95 percent of the total population and almost all the agriculture, settlements and industries in Xinjiang are concentrated in the Turpan Oasis. The Size and Complexity of the Turpan Qanat System The Turpan qanat system includes at least 1,039 qanats (some sources suggest as many as 1,700), with underground channels stretching for a length of more than 5,000 kilometers, or about 3,100 miles. While there is no doubt that the origins of the Turpan Oasis were natural, there is also no doubt that the Xinjiang Qanat System was built to increase the available access to water. Whether the qanats were built as a result of climate change or to support a population increase or even provide year-round water is open to debate: probably a little of all those things. Estimates for the construction date of the qanats vary from the first century BCE to the 19th century CE. The system is so successful that grapes are grown in a region of what is essentially a continental desert—the earliest grapes in Turpan are from the Subeixi culture Yanghai tombs, with an  AMS radiocarbon date of about 300 BCE. What we know for sure is that in the 1950s, an intense increase in well irrigation was established in Turpan, over-exploiting the aquifer: since then the majority of the qanats have dried and become abandoned. Only 238 were functioning in 2009. The Karez Wells in Turpan were inscribed into UNESCOs Tentative List of World Heritage Sites in 2012. Sources Beck U, Wagner M, Li X, Durkin-Meisterernst D, and Tarasov PE. 2014. The invention of trousers and its likely affiliation with horseback riding and mobility: A case study of late 2nd millennium BC finds from Turfan in eastern Central Asia. Quaternary International 348:224-235. Chen T, Yao S, Merlin M, Mai H, Qiu Z, Hu Y, Wang B, Wang C, and Jiang H. 2014. Identification of Cannabis Fiber from the Astana Cemeteries, Xinjiang, China, with Reference to Its Unique Decorative Utilization. Economic Botany 68(1):59-66. Jiang H-E, Zhang Y, Là ¼ E, and Wang C. 2015. Archaeobotanical evidence of plant utilization in the ancient Turpan of Xinjiang, China: a case study at the Shengjindian cemetery. Vegetation History and Archaeobotany 24(1):165-177. Luo L, Wang X, Guo H, Liu C, Liu J, Li L, Du X, and Qian G. 2014. Automated extraction of the archaeological tops of qanat shafts from VHR imagery in Google Earth. Remote Sensing 6(12):11956-11976. Luo L, Wang X, Liu J, Guo H, Lasaponara R, Ji W, an d Liu C. 2017. Uncovering the ancient canal-based tuntian agricultural landscape at Chinas northwestern frontiers. Journal of Cultural Heritage 23(Supplement):79-88.Tang Y-N, Li X, Yao Y-F, Ferguson DK, and Li C-S. 2014. Environmental Reconstruction of Tuyoq in the Fifth Century and Its Bearing on Buddhism in Turpan, Xinjiang, China. PLoS ONE 9(1):e86363.Wang S, and Zhao X. 2013. Re-evaluating the Silk Roads Qinghai Route using dendrochronology. Dendrochronologia 31(1):34-40.